Shalon Simpson
Shalon Simpson

As a seasoned UX/UI Design Engineer with over a 20 years of design experience, I have cultivated a passion for creating intuitive and visually appealing digital experiences. Beyond my professional pursuits, I find joy in exploring the world through travel, appreciating art, and indulging in anime. For me, design is not just a job; it’s a genuine expression of self. I prioritize clean and cohesive aesthetics, aiming for a harmonious balance that allows the eye to rest. My thoughtful designs seamlessly translate user needs into usable interfaces.

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Process

My Design Process

discover

Discover

Investigate, research, understand, and discover the problem:

Interviews, Surveys, Research, Analysis


define

Define

Analyze, refine, and define the problem:

Personas, Mapping, SWOT, Flows


design

Design

Craft solutions using end-user needs and business objectives:

Wireframes, Visual Designs, Prototypes


deliver

Deliver

Provide solutions for review and testing:

Review and Test

Portfolio

Schdoodle

Task: Site Redesign
Role: UX/UI Design Engineer

Schdoodle expressed interest in redesigning their website, which caters to a diverse audience of children. Their offerings include books, journals, and supplies designed to engage and delight young minds. The project required a clean and elevated design, incorporating the client’s branded color palette and playful owl characters.


National Christian Foundation

Task: Fee Calculator
Role: UX/UI Designer

The National Christian Foundation (NCF) sought to develop a specialized calculator. This tool would determine optimal rates and fee amounts for fundholders based on their fund balances and various criteria. By analyzing these factors, NCF aimed to guide informed decisions on the most advantageous rates and choices in relation to the fees incurred.

State Farm

Task: Credit Card Payment Process
Role: UX Architect

State Farms sought to develop a mobile app to streamline their payment process. However, policyholders faced challenges: incomplete payments and uncertainty about successful transactions. Consequently, many policyholders abandoned the payment process, leading to a surge in calls to agents and the call center.

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